Camilla Bellini e Sidel per le finestre OMNIA
È dal 1950 che Sidel si occupa di infissi. E lo fa tenendo una costante nella sua filosofia produttiva: l’attenzione all’ambiente. Realizzare prodotti con una componentistica in legno mette sicuramente il tema del reperimento delle materie prime sul tavolo dei grattacapi.
Piantare un quantitativo di alberi tre volte superiore a quello utilizzato per la produzione dei propri serramenti è la risposta messa in campo dall’azienda. Oltre a ciò, Sidel ha scelto di impiegare esclusivamente vernici ad acqua, per rendere i prodotti finiti totalmente ecocompatibili. La sensibilità verso i temi dell’ecologia si riflette anche sulle qualità performative dei prodotti, realizzati solo con legni dalla provenienza certificata.
La finestra è un elemento d’arredo
Le finestre Sidel sono concepite per rispondere alle più differenti esigenze abitative e architettoniche. La possibilità di personalizzazione di alcuni profili rende Sidel un partner di pregio nel mercato serramentistico per quanto riguarda lo sviluppo di progetti di interior. In occasione della campagna di promozione della collezione di finestre OMNIA, ho chiesto ad Antonella Damiani e a Vincenzo Fagiolo, Amministratrice e Product Manager di Sidel, qualche informazione in più di carattere tecnico.
La serie OMNIA di Sidel
Ho scoperto così che la serie OMNIA (acronimo di Originale, Moderna, Naturale, Innovativa e Autentica) ha una caratteristica principale, ovvero quella di avere anta e telaio perfettamente complanari. In termini di funzione, le finestre di questa serie sono ad alto isolamento termico e acustico, con accorgimenti tecnici legati all’apertura/chiusura dell’anta e a facilitatori per lo scarico dell’acqua. Venendo al design, invece, la finestra OMNIA è un elemento d’arredo perché la sua estetica diventa piacevole ed elegante, capace di conferire carattere a un ambiente.
Le finiture a disposizione sono tante ed è possibile scegliere tra rovere, castagno e abete tra gli elementi lignei, con tinte naturali e opache che possono esaltare la naturale bellezza della materia e delle sue venature.
La nuova campagna promozionale delle finestre OMNIA
Partirà a breve la nuova campagna promozionale dell’azienda Sidel. Per comunicare i valori di qualità, eleganza, solidità e bellezza, colonne portanti del brand, Sidel ha scelto me come volto da associare alle finestre OMNIA. La persona è sempre al centro, in armonia con l’ambiente circostante e il paesaggio caratteristico del luogo in cui sorge. Questo è il messaggio che vuole lanciare Sidel, per ribadire anche l’importanza degli infissi come elementi d’arredo. La nuova campagna promozionale sarà accompagnata da immagini, con l’art direction di Lightales photography e la collaborazione dell’agenzia di comunicazione Like you.
Essere testimonial di un prodotto è un compito che, perlomeno nel mio caso, prendo con estrema serietà. Ho scelto di associare la mia immagine a una realtà italiana, campana nello specifico, che è nata in un contesto familiare, di cui conserva tutt’oggi il calore e le attenzioni. La passione con cui la famiglia Damiani e i dipendenti portano avanti una tradizione votata al miglioramento continuo mi ha colpita fin dall’inizio. Ormai è ufficiale, Camilla Bellini per Sidel, all’insegna delle collaborazioni di qualità.
Articolo in collaborazione con Sidel.
Comments (136)
[…] Camilla Bellini and Sidel together for the new promotional campaign of OMNIA designer windows, in collaboration with LikeYou web agency. Read more. […]
[…] Camilla Bellini e Sidel insieme per la nuova campagna promozionale delle finestre di design OMNIA, in collaborazione con la web agency LikeYou. Continua a leggere. […]
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